ⓒ The Australian News
Black Friday, traditionally known for its deep discounts on electronics and appliances, has taken an unexpected turn. This year, far-right extremist groups, MAGA supporters, and conspiracy theorists are leveraging the shopping frenzy to promote their agendas, pushing untested health supplements, novelty items, and firearms through alternative online platforms.
These groups are bypassing mainstream marketplaces like Google and Facebook, instead focusing on fringe social networks such as Gab and Telegram, where moderation is minimal. These platforms provide fertile ground for spreading misinformation and promoting products without accountability.
One example is Exodus Strong, an alternative health company offering significant discounts on a biblically-inspired dietary supplement. While advertised with claims of divinely-optimized health, the company includes a disclaimer stating the product cannot diagnose or treat disease.
Further highlighting this trend, the right-wing platform Rumble has launched a Black Friday online store featuring prominent conspiracy theorists and conservative figures. This demonstrates a coordinated effort to reach a specific audience directly, avoiding scrutiny from traditional media and e-commerce giants.
The lack of regulation on these platforms raises concerns about the spread of misinformation and the potential harm from unvetted products. The situation underscores the need for greater oversight of online advertising and the importance of critical thinking when encountering promotions from unfamiliar sources.
