ⓒ The Irish Times
Black Friday shopping isn’t just about electronics and appliances; it’s also become a marketplace for fringe groups to promote their products. Far-right extremists, MAGA supporters, and conspiracy theorists are leveraging alternative online platforms like Gab and Telegram to reach their audiences, bypassing mainstream advertising channels.
These groups are pushing a wide range of items, from untested health supplements and novelty items to firearms. One example is Exodus Strong, an alternative health company offering discounts on a dietary supplement marketed with biblical themes, despite a disclaimer stating it cannot treat or prevent disease.
The shift towards these alternative platforms highlights the challenges of regulating online advertising and the growing influence of fringe groups in commerce. The lack of moderation on these platforms allows for the promotion of potentially harmful or misleading products without significant oversight.
The rise of platforms like Rumble, a right-wing alternative to YouTube, further exemplifies this trend. Rumble’s Black Friday offerings feature prominent figures from the conservative and conspiracy circles, demonstrating the convergence of political activism and online retail.
This situation raises concerns about consumer safety and the spread of misinformation. The ease with which these groups can market their products directly to their followers underscores the need for increased vigilance and responsible online practices.
