Last night, the 2024 TikTok Awards took place in Sydney, drawing content creators from Australia and beyond. While many celebrated their achievements, a significant number of influencers were left feeling excluded from TikTok’s big night. The awards, hosted at Hordern Pavilion, aimed to honour diverse creators and their content, but many felt overlooked. Among them was Ellie Peach, a nurse with over 130,000 followers, who voiced her disappointment in a video. She lamented not receiving an invite, despite her efforts to build her audience. Ellie noted that another male nursing creator, likely Hamish Briggs with 98,000 followers, was invited, which added to her frustration. She expressed a desire to represent nursing, especially as women dominate the field. Other healthcare influencers, including Dr. Katie and Dr. Michael, also shared their discontent, with Dr. Michael noting the influence of personal connections over merit in such events. Abbie Chatfield, an Australian media figure, weighed in, suggesting that the awards night may not be as glamorous as it seems on social media. She empathized with Ellie but encouraged her not to feel disheartened, explaining that the reality of such events often does not match expectations. As the conversation continues, PEDESTRIAN.TV has reached out for comments from TikTok and the awards organizers.
