In a recent address at the National Press Club in Canberra, ABC chairman Kim Williams expressed strong criticism of popular US broadcaster Joe Rogan, labeling his methods as ‘deeply repulsive’. Williams accused Rogan of exploiting the vulnerabilities of his audience, which he believes contributes to heightened anxiety levels among the public. He argued that Rogan’s style of broadcasting treats listeners as mere ‘plunder’. During his speech, Williams emphasized the urgent need for increased investment in the ABC, highlighting that the organization has faced significant financial losses amounting to $150 million annually over the past ten years. This call for support comes at a time when the role of public broadcasting is being scrutinized more than ever, as media landscapes shift and evolve. Williams’ remarks have sparked discussions about the responsibilities of media figures and the impact their content has on society. As the ABC continues to advocate for its relevance and sustainability, the contrasting styles of Rogan and the ABC underscore the ongoing debate about the nature of media consumption and its implications for public discourse.