Last night, content creators from Australia and beyond gathered in Sydney for the 2024 TikTok Awards, an event that celebrates the diverse talents across the platform. While the evening was filled with glamour and excitement for many, it also brought disappointment for those who were left out of the guest list. Notably, Ellie Peach, a nurse with over 130,000 followers, took to social media to voice her frustrations about not receiving an invitation.
Ellie expressed her disappointment in a heartfelt video, stating, “Tonight I am going to the emergency department to work. I was not invited to the TikTok Awards. I know that there’s not a healthcare category or anything like that but I was not invited. Honestly, I am upset about it.” She reflected on her growth as a creator, believing she deserved an invite this year, especially since a male counterpart in the nursing field, Hamish Briggs, who has 98,000 followers, did receive one.
Ellie also highlighted the importance of female representation in the creator space, emphasizing that nursing is a predominantly female profession. Other healthcare creators like Dr. Katie and Dr. Michael, with 314,000 and 453,800 followers respectively, echoed her sentiments. Dr. Michael, who attended last year’s awards, lamented missing out this time, noting that invitations often depend on connections rather than merit.
In response to the outcry, media personality Abbie Chatfield offered a supportive yet realistic perspective. Having attended numerous award nights, she reassured Ellie that the experience might not be as glamorous as it appears on social media. Chatfield likened the event to attending a different school’s graduation ceremony, suggesting that the perceived excitement may not match reality.
As the conversation around inclusivity and recognition in the creator community unfolds, PEDESTRIAN.TV has reached out to TikTok for comment on this issue, hoping for a response that addresses the concerns raised by these creators.